Embedded Files
ElectricMotionTech.com went live in January 2023. It's intended as a give-back for all the things I've learned from other websites over the years.
I use Google Analytics (GA) to quantify visitor engagement. This is partly to satisfy my innate curiosity and partly to determine if the effort is worthwhile and where to focus. Additionally, I wondered about the scope of the information GA collects. Like most website owners, I also use websites. And, as the old saying goes, “If you're not paying for it, you're not the customer; you're the product being sold.” I've provided actual examples from my GA metrics to help illustrate the types of information being collected.
I also have a website devoted to fuel-injected OSSA trials bikes. This makes for an interesting comparison. Trials motorcycles have always been a niche activity. Electric trials is a niche within a niche. Similarly, OSSA was a classic trials marque that was resurrected in 2008 and died again in 2015. I find it surprising that there's roughly equivalent levels of interest in both of these niches.
This website often gets more than 1000 search clicks per month. That's roughly four to five times the number of hits for the OSSA website. However, the Stark Varg is by far the most searched topic here. This is a bit disappointing for me because the Varg section was really just an afterthought. But it does show where worldwide interest lies.
This site's average position in the search results is presently a shockingly-good 6.7 (with 1 being the top result). Many, many search results for this site are in the top 5. The click-through rate (CTR), or percentage of users visiting the site as the result of a search, is 0.7%. For the OSSA website, the average position is 9.7, but the average CTR is much higher at 3.5%.
Winter in the Northern Hemisphere shows a seasonal decline in traffic.
Recent 3-month average for ElectricMotionTech
What Do I Know About You?
What Do I Know About You?
For any given individual, I know nothing. All data is aggregated. However, there is a real-time feature with a 30-minute history log. So if there's only a single user during that period, I can infer the page(s) that anonymous user visited and their specific geographic location (assuming no VPN is active).
Google Analytics is a powerful tool for search engine optimization — a topic about which I am largely unconcerned. The bottom line is that GA exists to sell advertising. It allows a website owner to learn how to best drive traffic to their site for commercial gain. So I expect my noncommercial use of GA is pretty atypical.
Among other things, GA records the exact device you are using, its operating system, and the browser. But again, this data is only an aggregate representation.
The adjacent tally of the number of users from the top 5 visiting countries only totals 71 percent. Many other countries/regions are represented — the count is currently over 200. It's certainly been a geography lesson for me! Most appear to be reading the site in English. Elsewhere, I can see there have been searches conducted in Russian and various Asian languages.
Perhaps it's not too surprising that no one in the United Arab Emirates finds anything of use here.
Likewise, my OSSA site has never had a single visitor from Japan or India.
Top 5 visiting countries
Active users by language, last 28 days
User Acquisition
User Acquisition
The graphic below shows how users first arrived at this site over a 28-day period. Pages like those for Tech forks don't necessarily indicate an interest in electric trials, since they are used on a variety of ICE trials bikes as well. Similarly, there are many pages about EV technology in general. Those pages are fairly technical and are viewed much less frequently.
User Retention
User Retention
This information presupposes that GA keeps a unique identifier for each user (which is unavailable to me).
I expect the true user retention may be significantly higher because many users are able to mask their identity.
Visitor Engagement
Visitor Engagement
The average time visitors spend on the site varies considerably. A daily average of 1.5 minutes per user is fairly common. But that number can be very misleading. An individual spending 15 minutes is not uncommon, but many recorded “users” spend 0 seconds. I assume this has something to do with search engines indexing content. Or possibly an AI is being trained?
It has also occurred to me that some of those 0-second visits may be automated systems looking for vulnerabilities to exploit.
The more technical the topic, the lower the interest. This has been my greatest disappointment. Although I do use the website to organize notes for myself, so the technical content is likely to keep growing.
The number of users on mobile devices is double that of desktop devices. Tablets account for an insignificant fraction.
Page updated
Google Sites
Report abuse